Growing an ecommerce brand in 2025 isn’t about guessing which tactics will work. It’s about installing a repeatable system that drives traffic, converts visitors, and builds long-term revenue. The problem is most stores rely on random acts of marketing instead of a structured growth engine.

Below are 26 proven ecommerce marketing strategies backed by Shopify. More importantly, you’ll see how Frayze turns each tactic into an automated, scalable workflow so you’re not relying on manual effort or inconsistent execution.

1. Invest in SEO

Ranking higher means lower acquisition costs and consistent traffic.
Frayze layers technical SEO, AI-generated content, schema markup, and automated keyword tracking to accelerate organic growth.
See: SEO Services

2. Run an influencer marketing campaign

We build the affiliate tech stack, tracking UTM links, payouts, and automated follow-ups so influencer campaigns stop being chaotic and start being measurable.

3. Sell on marketplaces

Amazon, Walmart, Etsy, Facebook Shop — we help unify your product feeds so your inventory syncs across platforms without double data entry.

4. Create a TikTok marketing strategy

We structure your TikTok content calendar, automate captions, generate on-brand scripts, and push viewers into an optimized funnel.

5. Run PPC campaigns

You shouldn’t be fighting Meta and Google’s algorithm manually.
We create structured campaigns, automate creative testing, and integrate real-time CRM feedback loops to scale winners and pause losers instantly.
See: Paid Ads Management

6. Upsell your products

AI-driven upsells and cross-sells boost AOV. We implement smart Shopify product bundles, post-purchase upsells, and personalized recommendations.

7. Integrate Instagram

We fully automate IG DMs, comment replies, and post-to-offer flows that drive warm leads into your store.

8. Reduce abandoned carts

Frayze deploys a 5-layer recovery system:
Email, SMS, Messenger, IG DM, and dynamic retargeting — each personalized and automated.

9. Send text message campaigns

We set up SMS workflows tied to customer behavior, not guesswork: browse abandonment, repeat purchase triggers, loyalty reminders, and more.

10. Capture more email subscribers

We design popups, quizzes, exit-intent flows, and lead magnets built around intent — not spam.

11. Improve your email campaigns

AI-enhanced segmentation + automated flows = consistent revenue.
We implement welcome flows, post-purchase flows, VIP lists, and behavioral winbacks.

12. Make it easy for customers to get what they want

On-site search optimization, predictive search, and frictionless checkout improvements are all part of Frayze’s CRO workflow.

13. Engage visitors with live chat

Instead of slow manual chat, we deploy Frayzi, your AI sales agent that answers instantly, gathers intent, and pushes traffic to checkout.

14. Anticipate future sales

Frayze builds forecasting dashboards that track seasonal patterns, interest spikes, and product trends so you can plan inventory and promotions intelligently.

15. Start a content marketing program

Blogs, guides, and product education content — all automated using AI writing workflows tied to your SEO roadmap.

16. Embrace personalization

Dynamic sections, personalized product emails, and customer-specific recommendations increase AOV across the board.

17. Leverage user-generated content

We automate UGC collection, permission workflows, and publishing so every happy customer becomes a marketing asset.

18. Think local

Local SEO, local ads, and location-based funnels help brands with retail or showroom components capture high-intent buyers.

19. Optimize product pages

We overhaul product copy, add AI-generated meta descriptions, improve image compression, build mobile-first layouts, and add conversion-boosting trust elements.

20. Reward loyal customers

Automated loyalty workflows, VIP tiers, and custom “milestone” messages increase repeat purchases by up to 30–40%.

21. Optimize for mobile

90 percent of ecommerce is mobile-first.
We rebuild your mobile UX with speed, clarity, and tap-friendly CTAs.

22. Sell product bundles

We design bundles that align with buyer psychology and push them across email, SMS, and ads.

23. Offer interactive product visuals

3D, AR try-ons, custom product builders, and multiple angles — all integrated into Shopify.

24. Start video marketing

Short-form video is the new storefront.
We script, batch-produce, and distribute high-engagement videos across TikTok, Reels, and YouTube Shorts.

25. Host webinars or workshops

High-ticket ecommerce (health, home goods, coaching, supplements) performs better with education funnels.
Frayze builds automated webinar pipelines with lead capture, nurture, and follow-up built in.

26. Run an affiliate marketing program

We install your entire affiliate engine: UTM tracking, payouts, email sequences, dashboards, and automated onboarding.

Final Thoughts

Most ecommerce brands try to execute these 26 strategies manually. That’s why the results are inconsistent. The brands that scale install systems.

Frayze builds those systems.

If you want a unified growth engine across SEO, ads, email, SMS, funnels, and AI — book a consultation and we’ll show you exactly what your ecommerce growth plan would look like.

Book a Consultation →